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Hearing Aid Caters to Users’ Preferences

Tue, 01/22/2013 - 12:25pm
Oticon Inc.

Small and discreet, Alta is built on Oticon's powerful new Inium sound processing platform. Inium's power-efficient wireless binaural processing facilitates the exchange of vital sound information between both ears for a more natural, authentic sound experience. Image: Business WireA new hearing instrument is challenging the commonly held perception that when it comes to sound quality, people with hearing difficulties prefer “louder.” In fact, people with hearing loss, like most people, have a wide range of preferences for the quality and type of sounds that sound best to them.

Oticon Alta, the newest hearing solution from leading manufacturer Oticon Inc., introduces a new and better way for hearing care professionals to factor more personal dimensions into each fitting for a hearing solution that is as unique and individual as each patient.

“A person’s hearing loss is as individual as a fingerprint. Ordinary hearing aids assume that the same settings will work for everyone with the same hearing loss. This is one of the reasons why mail order hearing aids with their ‘one-sound-fits-all’ design are so unsatisfying,” says Oticon President Peer Lauritsen. “We all have our own hearing preferences. It has to do with how the individual brain ‘hears.’ This uniqueness becomes especially important to people coping with hearing loss.”

Many factors, from the unique physiology of their ears to their life experiences, lifestyles, and physical and mental makeup, affect the way people “hear” their world. Alta’s revolutionary new fitting approach allows hearing care professionals to map individual needs and preferences to deliver a highly personalized hearing solution that meets each user’s unique hearing requirements.

Small and discreet, Alta is built on Oticon’s powerful new Inium sound processing platform. Inium’s power-efficient wireless binaural processing facilitates the exchange of vital sound information between both ears for a more natural, authentic sound experience. The sound processor’s advanced computing and memory power enables Alta to work in harmony with the user’s brain to help differentiate sounds and enable users to hear more clearly, even as they move from one difficult listening situation to another.

Every Alta hearing solution features Speech Guard E that works like a shield to protect the clarity of speech, even in noisy background environments. Spatial Sound Premium technology allows users to hear in 3D so they can follow conversations that come from different directions. Alta automatically focuses on conversation that is taking place in front of the user and adjusts as users turn from one conversation to another.

Alta is available in a variety of small and sleek styles to suit individual preferences. With the addition of the integrated Oticon ConnectLine system, Alta users can also connect easily and wirelessly to landline and cell phones, office phones, TVs, music, video chatting and streaming, teleloop systems, FM and more.

The new hearing solution is available exclusively through licensed hearing care professionals.

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